Magento open-source ecommerce web application

Magento open-source ecommerce web application

Magento is a feature-rich eCommerce platform offering complete flexibility and control over the look, content and functionality of an online store.



Magento is an open-source ecommerce web application launched on March 31, 2008. It was created by Varien, building on components of the Zend Framework.

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento's intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs. Completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution..

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Magento Features:

  • Marketing Promotions and Tools
    • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
    • Catalog Promotional Pricing
  • Site Management
    • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
    • Web Services API for easy integration between Magento and any third-party application
    • One-Click Upgrades
    • Google Website Optimizer Integration for A/B and Multivariate Testing
  • Product Browsing
    • Multiple Images Per Product
    • Product Image Zoom-in Capability
    • Checkout
    • One-Page Checkout
    • Checkout without account/Guest Checkout
    • Shipping to multiple addresses in one order
    • Customer Service
    • Feature-rich Customer Accounts
    • Order Tracking from Account
    • Analytics and Reporting
    • Admin Dashboard for Report Overview
    • Abandoned Shopping Cart Report
    • Best Customers Report by Total and Number of Orders
    • Catalog Management
    • Batch Import and Export of catalog
    • Google Base Integration
    • Downloadable/Digital Products
    • Advanced Pricing Rules and support for Special Prices (see marketing tools)
    • Mobile Commerce
    • iPhone Optimized
    • Shipping
    • Shipping to multiple addresses in one order
    • Multiple shipments per order
    • Free Shipping
    • Customer Accounts
    • Re-orders from account
    • Downloadable Products
    • Recently ordered items
    • Search Engine Optimization
    • Google Site Map
    • URL Rewrites give full control of URL's
    • Meta-information for products and categories
    • Catalog Browsing
    • Layered / Faceted Navigation for filtering of products in Categories
    • Layered / Faceted Navigation for filtering of products in Search Results
    • Product comparisons
    • Product Reviews
    • International Support
    • Multi-Lingual
    • Support for Multiple Currencies
    • Payment
    • Integrated with Google Checkout (Level 2)
    • Payment Extensions Available through Magento Connect
    • Configurable to authorize and charge, or authorize only and charge on creation of invoices
    • Order Management
    • View, edit, create and fulfill orders from admin panel.
    • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment

Open Souce Magento Information:

  • Applies To: eCommerce, Electronic Commerce, Electronic Marketing, Content Management System (CMS), Model-view-controller (MVC), Application Development Framework
  • Programming Language: PHP
  • Operating System: Cross-platform
  • Database: MySQL
  • License: Open Source (OSL 3.0)

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